Hunting Down the Most Relevant Keywords
Keyword research is built by finding the specific ways people search for content and ensuring that your website contains those keywords. Google monitors and identifies the verbiage consumers use to find specific information; we can gather this intel and then apply it to your site.
For example, consider these three potential queries related to the restoration business and try to identify which one would be most likely to come up more often:
- “Restoration company google maps”
- “Restoration services [Town]”
- “What’s a good water damage restoration company in [Town]?”
Most consumers are now familiar with how Google search results work, and they know that attaching a place name to their query will get them local listings that they can then sift through. They also know that if they have turned on geolocation, Google will automatically show them a map of the nearest businesses, so they don’t need to direct the site to a map. Lastly, most consumers don’t ask actual questions (unless they are using voice search): they put in as few keywords as possible to get the local websites they need.
Your dedicated account manager will perform keyword research to find what consumers are searching for in your area and create a marketing strategy that considers these, ensuring you earn more organic web traffic because you’re providing what the average person wants.